House to Home Beautiful

PROJECT GOALS – Develop an editorial content series that opened the doors on expert builder and interior designer Frank and Aimee Tarulli as they built their family home. Concept was developed to re-position content inspiration that was in market with “everyday builders” ie. The Block,  and position Home Beautiful as the experts.

WHAT WAS CREATED 

We created a shortform series  that gave audiences inspiration and education around building a high-end home. Inclusive of beautiful design ideas and practical budget tips

WHAT WE DID

A 45 episode video series that ran across online, website, and in magazine

RESULTS

The series was so successful in terms of audience numbers, magazine sales and revenue, series 2 was launched earlier this year – H2HB Beach House

Client:
Pacific Magazines
Date:
09 - 10 - 2017
Location:
Melbourne
Author:
Home Beautiful
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