PROJECT GOALS – Develop an editorial content series that opened the doors on expert builder and interior designer Frank and Aimee Tarulli as they built their family home. Concept was developed to re-position content inspiration that was in market with “everyday builders” ie. The Block, and position Home Beautiful as the experts.
WHAT WAS CREATED
We created a shortform series that gave audiences inspiration and education around building a high-end home. Inclusive of beautiful design ideas and practical budget tips
WHAT WE DID
A 45 episode video series that ran across online, website, and in magazine
The series was so successful in terms of audience numbers, magazine sales and revenue, series 2 was launched earlier this year – H2HB Beach House