PROJECT GOALS – Develop an editorial and sponsor-driven content series
WHAT WAS CREATED
A short-form editorial series which included both editorial-style video and native video content with client integration.
WHAT WE DID
A 26-episode short-form video series that ran across online, website, in magazine and Seven Plus channels as interstitials. Sponsor was Harvey Norman
The series brought in incremental revenue as well as reaching 5 million viewers. Shows the power of a partner platform
WATCH IT HERE