PROJECT GOALS – Develop an editorial and sponsor-driven content series
WHAT WAS CREATED
A short-form editorial series which included both editorial-style video and native video content with client integration.
WHAT WE DID
A 26-episode short-form video series that ran across online, website, in magazine and Seven Plus channels as interstitials. Sponsor was Harvey Norman
RESULTS
The series brought in incremental revenue as well as reaching 5 million viewers. Shows the power of a partner platform
WATCH IT HERE
www.homebeautiful.com.au/cooks-co-op