PROJECT GOALS – Create a two-way and engaging conversation with the Australian public around the value of the ABC.
WHAT WAS CREATED
The Annual Public Meeting was initiated by the ABC to increase transparency and accountability in the way public companies do annual general meetings. More than 400 people attended live events in Sydney, Rockhampton and Launceston, while others around the country watched a live stream.
WHAT WE DID
We collaborated with key ABC team to:
- Develop ABC Annual Public Meeting brand and comms. We also produced the event and live stream
- Bring different stakeholders in the organisation together to deliver a clearly understood and communicate execution
WATCH IT HERE